7 Popular TikTok Video Ideas to Boost Brand Awareness


There’s a social media platform that’s all a buzz across social media right now, in the news and on the tip of everyone’s tongue these days; TikTok.

With recent controversy on the top of everyone’s mind, you might be wondering what TikTok is all about and if it’s even worth it for your business to get started.

In this article, we’ll break down what TikTok is, the recent controversy surrounding it, what results brands have seen, and 7 TikTok video ideas you can implement immediately to gain brand awareness.

What is TikTok?

First, we need to start with the basics, and the first question on your mind may be, “What IS TikTok actually?”. Thankfully, TikTok takes the liberty to lay it right out for you on the title page of their website:

TikTok is the destination for short-form mobile videos. Our mission is to capture and present the world’s creativity, knowledge, and precious life moments, directly from the mobile phone. TikTok enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos.”

Typically, TikTok posts are short-form video content (usually around 30 seconds or so). The majority of the content shares the same audio, with different iterations of a video. These are usually humourous, but posts can also range in type from tutorial to challenges and product show-offs. (More of these later when we get to the TikTok video ideas section!)

Some of you may recognize this app from it’s previously known incarnation as ‘Musical.ly,’ this lip-syncing music app’s updated name is definitely catchier and easier to remember.

Some of the craze and controversy around TikTok

You might have found in the media that lately that the United States of America has clocked TikTok going to far as to sign an executive order to ban TikTok in 45 days unless the company sold ownership to an American company. There’s a lot of controversy around this app that’s been spreading like wildfire through the news but don’t count it out yet, as just this morning TikTok threatened legal action against that very same ban.

Will TikTok truly be gone in 45 days? Only time can tell. One thing is for sure – no matter how you slice it, brands have seen traction from this platform and could be pained by its removal.

Why should you use TikTok anyway?

You might be wondering with all the controversy why you should bother with TikTok at all. The truth of the matter is that TikTok itself as well as the brands who engage with it are seeing the results.

In fact, TikTok itself has seen huge success, even coming in at the 6th most popular mobile app in 2020 as well as being the most highly valued startup around $78 billion.


While it’s true that it’s more important to rank apps by their user engagement, the numbers there are incredibly positive too. It currently ranks at number six for consumer spending platforms worldwide with 30 million active users in the United States alone.

If you’ve been waiting to get on the TikTok train and the recent news has caused you to panic- don’t worry, you still have time. Here are 7 engaging TikTok post ideas you can create right away to jump on the bandwagon.

TikTok Video Ideas #1: Focus on the musical history of TikTok

TikTok started out as a lip-syncing app, and it’s still all about the music. And there are so many ways to leverage this but one certain way is to just put those videos to music.

Take Chipotle‘s account for example here, Chipotle took some TikTok Video ideas of the past when they switched up their Queso recipe. They went with the traditional music over the video post and effectively showed off their new Queso around their best sellers. With just simple cut shots overlaid with a song singing dip, and definitely likely to get you craving their Queso dip.


@ someone you need to try the new queso with #chipotle #quesoblanco #fyp

♬ Opaul – Freddie Dredd
Chipotle introduced their new queso dip via this classic tiktok format of a musical backdrop to a video.
Another great TikTok Video Idea using the classic approach includes a chip in Guacamole in a stage like setting with an audience of Chips with the concert audio from Adele.

TikTok Video Ideas #2: Create a branded hashtag challenge

Elf Cosmetics has been doing a fantastic job on TikTok for being a fresh face in the App. If you are looking for TikTok video ideas, Elf is making a killing. Elf even commissioned a song specifically for a TikTok campaign.

 The song takes inspiration from Kash Doll’s 2018 hit “Ice Me Out” and is called “Eyes Lips Face” after the brand name’s acronym. It is believed to be the first original song commissioned for a TikTok campaign. The brand then worked with a few influencers to initially kick it off, and the results from there have been massive in scale.

Click here to check out the huge volume of videos that have used the #eyeslipsface hashtag. The current count at the time of this posting is over 6.2 BILLION views.

Click here to check out the huge volume of videos that have used the #eyeslipsface hashtag. The current count at the time of this posting is over 6.2 BILLION views.

TikTok Video Ideas #3: Share an educational video or brief lesson

Bill Nye the Science Guy might hold a deep place in all of our memories, whether you watched him or your kids did growing up, but did you know he continues to educate and get his message across on social media platforms to date?

Bill Nye keeps it current in his TikTok Video Idea to keep you learning while you’re stuck at home with simple experiments and lessons. If you couldn’t forget him before, you definitely won’t be able to now.

TikTok has been a great way to keep the living brand alive that he’s become by sharing his lessons from his home directly on the platform. At 3.9 million followers it’s good to take note that educational videos are still a strong choice to make when you’re looking for your next TikTok video idea to build your brand.

TikTok Video Ideas #4: Celebrate special occasions

There’s a national or international holiday for just about EVERY day out there and keeping up on the ones relevant for your brand is another fantastic TikTok video idea that you can take to the bank.

A fantastic example would be the well-loved season event of ‘Shark Week’ that is broadcasted to 72 countries internationally. Discovery’s TikTok Channel took the opportunity to promote and remind us Shark Week was on its way this year by posting up some Shark facts on ‘Shark Awareness Day’ which lands on July 14, That’s about a month’s notice to remember that Shark Week is coming up in August. (on August 9th this year.)


Like the middle child of the sea, sharks are just misunderstood. #SharkAwarenessDay #sharkweek #learnontiktok #tiktokpartner

♬ original sound – discovery

Celebrating holidays and special occasions is a great way to remind your followers to celebrate with you.

TikTok Video Ideas #5: Create a visual tutorial

One sure-fire way to create some attention for your TikTok channel is to follow this TikTok video idea and create a tutorial. The cosmetics brand Fenty Beauty makes good use of the prior strategies as well as this one to really liven their channel up.


@claudiajanep comin wit them concealer hacks!💥LAST DAY to get 30% off Pro Filt’r Concealer on fentybeauty.com #TikTokTaughtMe #LearnOnTikTok #HowTo

♬ original sound – fentybeauty

Using this method allows you to showcase your product or service without being pushy or sales-y, and can help build up the awareness part of your sales funnel.

TikTok Video Ideas #6: Cover current events

TikTok is constantly loaded with content so if you want to jump to the top of the For Your Page feed you’ll want to keep on topic with the current events.

One of the biggest notable current events right now is the worldwide pandemic Covid-19. This pandemic hasn’t slowed down TikTok but sped it up it seems as more and more people have found themselves at home or keeping to themselves on their phones.


Allison Michaels hosts the “Can He Do That?” podcast.

♬ original sound – washingtonpost
An Incredibly relevant and informative current event TikTok video on whether or not President Trump can ban Tik Tok in the united States, as laid out by The Washington Post.

The Washington Post actually runs a great TikTok using just about every “rule” in the Tiktok video idea playbook there is to deliver current up to date news that enlightens their followers and helps keep their brand alive in a new platform. Like their Online papers and articles, they update with a rotating variety of informational content directly slated in the daily news several times a day.

TikTok Video Ideas #7: Join a viral craze (or create your own)

During the worldwide quarantine, deep in the middle of May an uptick of celebrities using TikTok kept them in the front of our minds when they weren’t able to tour to promote their own brands.

This could be said for just about any celebrity but as masters of their own brand, We thought Gordon Ramsey found good humor in the situation. We all know who he is, but he still has his television series, books and products to promote.

A Fun way to keep some attention on your channel and keep your brand alive during tough times or when you’re unsure about what to put out for Content is to jump on a trend that’s already out there. Gordon Ramsey with his family jumped on a couple trend and show that even having a little fun jumping on what might be a silly trend can keep your views going strong.

If you’re looking to take the leap into TikTok this summer while it’s a hot topic, we hope you found these 7 TikTok video ideas to boost your brand helpful.

If TikTok still isn’t your style and you like to stick to the more ingrained apps like Instagram (Which has a similar function to TikTok in their Stories section) to connect with your audience but are still looking for some tips to build your engagement and your audience, check out our article 8 Instagram Giveaway Examples to be inspired by or 12 Instagram Post Ideas (and 2 tools to create them easily.)

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