With the changes in our world just about every business seems to be moving online (even some we’d never expect). And with great strides in business comes another necessity – graphic design.
If you’re going to DIY your design, there are some great tools out there that will help you bring your vision to life. In this article, we’re taking a look at the best graphic design apps for social media marketers that you can use on the go.
These are also great ideas for small business owners just starting out to get effective and attractive results at a fraction of the cost.
The Best Graphic Design Apps for Marketers
We have intentionally chosen all of the programs which are free to use or have a 30-day free trial before you dive into any kind of payment arrangement for access.
Onwards to the apps!
#1 Graphic Design App for Marketers Adobe Creative Cloud
The first on the list of our best design apps for marketers is exactly who you’d expect – Adobe.
Adobe’s most well-known platform is Photoshop. Adobe Photoshop app is a raster graphics editor developed and published by Adobe Inc. for Windows and macOS back in 1988. Since then it has become the industry standard for raster graphics editing and Digital Art.
Photoshop allows you to create beautiful graphics, photos, and art anywhere. Photoshop is just one of the many programs featured in The Adobe Creative Cloud. Creative Cloud streamlined apps specific to what you intend to create.
Illustrator, InDesign, and Photoshop are considered essential tools in the design industry. If you are just looking to create some off of some pre-set web templates for Social Media Marketing, we recommend you check out the app in the suite for Adobe Spark.
Just over a decade ago, you would have to buy the entire adobe suite ranging upwards to $1,000, but these days to stay competitive adobe offers a cloud subscription service. They offer plans for businesses, professionals, students, teachers, and finally everyday use.
These subscriptions allow you to break down your plan based on just the tools you will be using or need. There is also a full access option starting at $19.99 a month to access the entire suite.
Next on our design apps for marketers list is another fan favorite, Canva.
Canva is a bit newer to the scene than Adobe but has been active for about 8 years now. Canva is a graphic design platform that allows users to create graphics for social media, Logos, posters, Presentations, and other visually-based content.
Canva’s users are able to choose from many professionally designed templates, and edit the designs and upload their own photos through a drag and drop interface. This really allows it’s users to Streamline the whole process of creating their own content.
The basic platform itself is in fact, free to use but Canva also offers paid subscriptions like Canva Pro and Canva for Enterprise for additional functionality.
Canva also allows it’s users to pay for physical products to be printed and shipped directly through their services.
Another great choice for the best design apps for marketers is PicMonkey.
PicMonkey is an online editor and graphic design maker that allows you to do things like edit photos, create new designs using templates, and additionally create a design from scratch.
With Picmonkey comes about 40+ filters, 300+ fonts, and over 4,000 graphics and textures to choose from.
You can create and design logos, business cards, postcards, and other business and marketing materials easily with the templates provided.
You can also do Professional touch-ups on your headshots with features like teeth whitening, eye color amendment, wrinkle removal. A couple of notable features are that the cloud storage feature allows you to save your photos and designs on the cloud forever.
You can even work on projects with your team. PicMonkey allows you to collaborate with team members right within the PicMonkey dashboard.
You can access it anywhere whether it’s on your browser or you decide to download the PicMonkey app on your Android or iOS devices.
While the PicMonkey is free to start, you’ll find you can’t even ever actually buy the app in full as a one time purchase.
You can choose from a selection of monthly to yearly plans. It’s the price point that isn’t the lowest out there. However, it makes up for it in accessibility across mobile devices.
Next on our list of best design apps for marketers is Stencil. ‘Stencil’ is an image creation tool that has been specifically designed for all kinds of marketers, bloggers, and small businesses.
The user interface is easy to use and designed with speedy projects in mind. It works smoothly without any glitches. Stencil has a library of over 2,200 royalty-free images to choose from (via Pixabay and Pexels), More than 80 Templates, and over 86,000 background images.
Stencil allows you to easily create and publish images directly to social networking sites and you can even integrate the platforms Buffer and Bitly.
It also features a browser extension that will allow you to instantly access its massive library of fonts and graphics right from your dashboard. Stencil really is an example of the perfect multi-tool for busy social media marketers.
Our final feature for you for our Best Design Apps for Marketers is going to be on an exceptional graphic design tool called Desygner. Desygner has four different apps bundled in place, each one with a specific focus for designing, logo creation, PDF editing, and an all-over design app. This means you can use the program Desygner for so much more than everyday basic graphic design.
Desygner supports a variety of file formats that other tools don’t like to use such as PSD, PDF, and PPT. At the same time, it features an easy-to-use tool that’s similar to the rest.
Desygner also allows you to share directly on all the leading social networking platforms. I’m sure that it’s no surprise that you can also use its mobile app to create designs directly on your smartphone, so it’s a handy tool for those on-the-fly posts.
We’ve given you 5 of our best picks for Design Apps for Marketers in 2020 and We hope these have been some useful insight for the best choice and tools for you on your endeavors.
Looking to put these new images you’ve created into play, but nor sure how? You should check out our article on What is Content Curation? A Beginner’s guide for great post ideas to implement with your new graphic design app of choice.
Didn’t see your favorite design app make our list? Tell us about it and where to find it in the comments! We’d love to check it out and review it.