It’s nice to be motivated and inspired by some of the best meaningful content marketing quotes there are worldwide! Content marketing is all about proceeding a concept through communication, with knowledge arriving directly at the heart of our audience.
Great content marketing quotes can really inspire you to dream big and to actually start doing bigger things!
Quotes are just like when we were younger and our parents would cheer us up through bad times or give us the motivation to help us achieve our goals. The truth is that we don’t only need them when we are young but during our entire life!
So, let’s get into these best content marketing quotes, just like if our parents were revealing them to us, inspiring a better strategy!
When I think of content marketing quotes, how not to mention David Ogilvy, known as the “Father of Advertising”.
“If you want to be interesting, be interested.” –David Ogilvy
It’s about looking back to look forward. Being interested is about fulfilling knowledgeable notes on what you are sharing worldwide, in order to be complete and make others complete. Becoming interesting, therefore, will attract others to become interested in learning from you.
“It’s not creative unless it sells.” –David Ogilvy
Well, what do we learn from this quote? It’s all about delivering a service to whom we’ve targeted and, after we fully catch the idea of the person we want to reach out, by answering people’s questions and understanding their needs.
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” – David Ogilvy
The importance of a good headline is all about knowing how to deliver your content through it.
“What really decides consumers to buy or not to buy, is the content of your advertising, not its form.” – David Ogilvy
Regardless of how you dress it up, today consumers are looking for as much information as possible, and this is where content marketing comes in: helping prospects and customers use your products better to meet their personal needs. Take one step further by making your content “easy to consume”.
“If it scares you, it might be a good thing to try.” – Seth Godin
The unknown can be scary, but it can also bring us beautiful surprises! What’s your favorite food? You couldn’t answer this question if you hadn’t tried it before, right? Curiosity leads to discovering and searching for answers that we need.
“Branding is not just about being seen as better than the competition, it’s about being seen as the only solution to your audience's problem” – John Morgan
This content marketing quote is here to fully make us realize one big concept: understanding the needs of your “persona” is the meaning of why your brand exists and why your brand is there for them.
“The most powerful element in advertising is the truth”. – William Bernbach
Back in the early 1900s, companies used to tell stories and promote products in order to establish connections between viewers and brands with elaborated characters, but today’s audiences want something that is relatable. Companies have recognized this need and responded with powerful global advertising campaigns. They aren’t selling products: they’re addressing global problems and, because of this, they are gaining significant credibility.
“Content marketing is a commitment not a campaign” – Jon Buscall
Most marketers do understand the potential of content in order to engage potential customers, but some still underestimate the commitment required to deliver content that their target audience will discover and truly value. Nowadays, with all that online content exposed, it’s challenging rising above everybody so, in order to compete in this new digital environment, brands need a long-term content strategy. This content marketing quote is making you understand the value of committing your content marketing and not thinking about it as an Ad campaign.
“Content marketing is the only marketing left” – Seth Godin
I love this content marketing quote! it’s so true! Marketers should be creating more content that their audience cares about, and not just re-purposed advertisements.
“Make the customer the hero of your story.” – Ann Handley
One way to highlight your fans is also a kind of “content hack”: curate, don’t create. It’s one of the challenges in making your customer the hero. This means uncovering those “stories” or submissions on social networking sites, managing the process, and measuring success.
“Content is king, but distribution is queen and she wears the pants” – Jonathan Perelman, BuzzFeed
Rather than trying to produce more or better content, marketers should focus also on their distribution plans. This should be part of that good strategy you have been looking for.
“Marketing is telling the world that you are a rock-star, content marketing is showing the world that you are one.” – Robert Rose
Think of yourself as a rock singer, the web as a stage, and content marketing as your songs: the content that you create and publish on the web is just like the song musicians write and sing to their fans. Good music brings fans to the band just like good content marketing writing does with their audience. That said, content must have an “addictive” effect for the audience who enjoys it, and that is a measure of the success of content marketing.
“Content marketing represents the gap between what brands produce and what consumers actually want.” – Michael Brenner
What this content marketing quote is making us figure out is how content marketing is a strategic marketing approach. It’s the conversation between you and the user. It’s focusing on creating and distributing valuable, relevant, and consistent content to our clearly defined audience.
“Content is never the result. Content produces the results.” – Nathan Ellering
As we stated before, our content marketing, reaching out to a defined audience, will ultimately drive profitable customer action. Our content marketing will get us the results we were waiting for and, without it, it will be impossible for us to reach them.
“Content is the atomic particle of all digital marketing” – Rebecca Lieb
Content is the most critical element of any marketing campaign. It demonstrates the value content brings to the business and the essential role content plays in all other marketing initiatives, from social media to advertising to offline channels.
“It’s not about trying to crank everything you can into the article. It’s about delivering value and persuading people that you can solve their problem in as few words as possible.” Tim Soulo
What people are upset about is having their experience interrupted, complicated, or changed beyond recognition, making what was enjoyable a chore.
So, let’s deliver the best content marketing and select the best words to use for our audience by solving their problems andmaking it just “simple”.
“Content builds relationships. Relationships are built on trust. Trust drives revenue” – Andrew Davis
This is one of my favorite content marketing quotes! It’s about listening and not focusing on purchases. Create a brand customers trust. Listening to their problems and addressing them to provide a solution is the right way of building a relationship with your audience. It’s the relationship you built that will make the customer come back to you and make him recommend your product or service to others.
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” – Jay Baer
Storytelling is helpful to reach your audience, but it needs to be done well. This is what this content marketing quote is referencing: you need to tell your story and make your audience feel it and not just see it through catalogs/brochures. Make your product come alive by making the story bigger.
“Pretty websites don’t sell things. Words sell things.” – Donald Miller
Marketers invest more time in looking for elements or features on a website and give a little less consideration on the importance of valuable content, creating that “conversation” required to gain the trust of your audience and this will allow you to achieve your business goals.
“Create content that teaches. You can’t give up. You need to be consistently awesome.” – Neil Patel
“Markets are conversations” – The Cluetrain Manifesto
People are chatting, interacting, organizing meeting, exchanging and communicating in entirely new ways, that’s why companies must open their ears and start listening to their audience by starting to participate in these conversations in order to fully satisfy their needs.
“Either write something worth reading or do something worth writing” – Benjamin Franklin
This content marketing quote is all about passion, style, trying to be unique and creative while expressing your product or something about it, to make it stand out. Writing something worth reading, or do something worth writing, is all about who you are and what you are trying to make your audience understand about your product. There is no need in reading and rewriting the same meaningless, repetitive concepts everyone else is writing or reading about.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel – Maya Angelou
It’s hard to forget something you felt, either it was something positive or negative, but, mainly, if it’s a bad feeling, it will be hard tore gain your audience‘s trust!
“Content is anything that adds value to the reader’s life” – Avinash Kaushik
The market is full of companies who brag about how unique their brand is and how it is better than others, but they rarely tell customers how their product or services can help them or add value to their lives. Any relevant content or takeaways from your brand will surely add valuable reasons on why they should come to you and not your competitor.
“Less is more. Keeping it simple takes time and effort.” – Jeff Bullas
It’s easier to throw everything in rather than selecting and creating useful content marketing with less content! It’s about making it simple for your audience to understand and responding to their questions!
What’s your favorite content marketing quote that inspired you most?
There are so many content marketing quotes out there and each one of them inspires us differently than others.
The main point is to catch the meaningful concept of them and changing the ways in how we are doing our content marketing in order to reach the hearts of our audience.
If we missed any great ones… don’t hesitate to let us know in the comments! We’d love to know which content marketing quote inspired you the most!