There are a lot of ways to get inspired, even content marketing quotes. An inspirational quote might be that little kick you need to try something new, create or come up with a new campaign, keep you pushing forward, and motivate you to do your best.
Last month we shared 25 content marketing quotes, and we’re back with another 10 content marketing quotes for inspiration!
Let’s get started and get those creative juices flowing.
Content Marketing Quote #1 – “Find Your Spirit and No Challenge Will Keep You from Achieving Your Goals.”
The first of our content marketing quotes for inspiration we will be exploring is from Christopher Penn.
Christopher Penn is the co-founder and chief data scientist who has helped global brands such as McDonald’s, Toyota, and others leverage the power of data to level up their marketing efforts.
Trust Insights is an AI Machine learning too that highlights the differences among the three different conversation pools, showing the kinds of topics and language Conversion Interactive needed to implement for its clients to attract more drivers.
It is safe to say Christopher Penn has found his spirit and will accept no challenge to keep from achieving his own goals and encourages others to do the same.
Content Marketing Quote #2 – “Content is Fire, Social Media is Gasoline”
Our Second content marketing quote for inspiration comes from Jay Baer, An American Marketing Consultant, Speaker and Author of the New York Times’ Bestselling Book ‘YouTility’.
His current firm, Convince and Convert, provides content marketing, social media, and customer experience advice and counsel to some of the world’s most important brands.
With this all in the front of our minds, it’s safe to say this quote means the content is the ignition but social media will help it really ‘Boom’.
Content Marketing Quote #3 – “Strong customer relationships drive sales, sustainability, and growth.”
Our next content marketing quote comes from Tom Cates. Tom Cates is the founder, CEO and Chief Storyteller of the SaaS-based client engagement platform salesEQUITY.
This platform uses a proven quantitative methodology to measure and assess the health of individual client relationships.
Creating a relationship with the customer is not only a key part of what makes content marketing, but also what will drive your business to grow.
Content Marketing Quote #4 – “You can’t just place a few “Buy” buttons on your website and expect your visitors to buy.”
An inspirational content marketing quote from Neil Patel, Neil publishes tactical growth marketing content on his popular blog, he produces a daily podcast called Marketing School and he maintains a popular Youtube channel that is always over-flowing with informative content.
The Wall Street Journal called him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine said that he created one of the 100 most brilliant companies.
Neil Patel is also a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30.
If there is someone today we think is great to listen to and learn from, it’s Neil Patel.
Neil Patel is absolutely right about this though, just throwing up “Buy” buttons isn’t going to engage your customer to follow through and actually buy. In content marketing, you want to focus on your interactions and how you connect with your customer.
Content Marketing Quote #5 – “Our Digital Future is about enabling better productivity and decision making to enjoy a better quality of life.”
Yaccine Baroudi is the Head of Oncology US and Global Customer Insights. Yaccine is a Digital strategist, Marketer, Researcher, and was featured in the Forbes top 50 Social Media Influencers.
Our next feature of content marketing quotes for inspiration can be seen across every form of Yaccine’s public social media and platforms. It is both consistent in its representation and we feel it is a matter of fact, exactly what we all strive to do with our content marketing goals.
We want to increase productivity and enable decision making to make our lives and the lives of our customers and clients better.
Content Marketing Quote #6 – “Build something 100 people love, not something 1 million people kind of like.”
Our next quote pick comes from Brian Chesky, The Co-Founder and CEO of the Peer to Peer lodging service AirBnB.
Brian Chesky was named one of Time's "100 Most Influential People of 2015" and we could say he definitely built something people loved in being behind the platform many now replace their hotel stays with, with AirBnB.
The quote emphasizes that you focus building on a better-loved product that might touch fewer people but touches them deeper than say, something everyone knows about but nobody is really attached to the product or branding involved.
Making that connection is important in content marketing, so focusing on what you build being something that’s loved is more important than just reaching a bunch of people who might never return.
Content Marketing quote #7 – “Content Marketing is about celebrating what makes your business unique. It is, Inherently, about making the business more social and more human.”
Content marketing is all about connection, something you will find us repeating over and over again.
Marketing will primarily be about sales and getting that person to click but you want to really show them what you’re made of and how you can relate with your customers or clients to really help them achieve success.
They want to know you did it and how they can also do it.
Robert Rose has proven he is a master of content marketing and connection and has written several top-selling books on the matter. He has some big names under his marketing belt.
Robert Rose is a media and social entrepreneur and founder of AIM Tell-A-Vision Group. Since founding AIM TV in 2000 he has produced 300+ episodes of television and negotiated partnerships with major marketers such as General Motors, Volkswagen, McDonald’s, State Farm, and Verizon Wireless.
Content Marketing Quote #8 – “Marketing is no longer about the stuff you make, but about the stories you tell.”
Our next inspirational content marketing quote we’re focusing on is from Seth Godin, and this man knows how to tell a story.
Seth Godin knows how to tell a story so well in fact, he’s written 17 books in various aspects of marketing, advertising, business venturing, and leadership.
The stories you tell are going to be the keys to your success in connecting with your audience.
Content Marketing Quotes #9 – “When people put their kids to sleep, nobody tells bedtime facts.”
Jonah Berger’s quote is another good highlight that plays off the theme of the previous quote. It really helps the point hit home in a more realistic way for even the ‘Average Joe’ to understand.
The story behind your product, your business, yourself, that’s more important than the flat facts and figures when you’re trying to reach right into someone’s heart to really encourage the sale.
Jonah Berger would know about reaching into people’s hearts to tell Stories, Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, and an expert on word of mouth, viral marketing, social influence, and how products, ideas, and behaviors catch on.
Jonah has published articles in academic journals, teaches Wharton’s highest rated online course, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review.
Content MArketing Quote #10 – “If You’re Looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place.”
You might recognize our next man behind the quote straight away, Mark Cuban.
Mark Cuban is an American Businessman and Investor, owner of the Dallas Mavericks, co-owner of 2929 Entertainment, and chairman of AXS TV. However, You might recognize him as one of the main "shark" investors on the ABC reality television series, Shark Tank.
Mark Cuban made a great point here about looking for the next big thing where nobody else is looking. If everyone was working with the same product and the same story, there isn’t going to be anything really very unique about it to make your product jump out.
Looking within yourself and your own story is a great way to approach how you’re going to sell your product or your skills for your clients.
We’ve hand-picked these inspirational content marketing quotes and the people behind them to really complement our original post.
We hope they’ve given you a little more insight and inspiration in moving forward through your business strategy and really helped you reflect on your story you wish to tell.
Have another quote we didn’t feature? Share it in the comments below!