If you’re sitting around debating blogging vs running a YouTube channel in 2020, we’ve got a little tip for you – you need both. But how do you decide when and how to use each one effectively?
Well, you’ve just landed in the right place!
Get ready to dive into everything you need to know about blogging and YouTube, and how both platforms should factor into your content marketing strategy.
Hoping to clarify all your doubts, let’s get started in considering which option to go for: creating that blog or that YouTube channel… or even both!
We’ll cover the following points of consideration for you to decide between blogging or YouTube.:
- You, Your Brand and Your Audience
- Blogging 101
- YouTube 101
- Blogging vs YouTube in 2020; The Statistics
- Blogging vs YouTube: Which Gives the Best ROI?
- Starting a Blog and a YouTube Channel
- Expanding Your Reach with Social Media
1. You, Your Brand, and Your Audience
Before getting into blogging vs YouTube debate, we’ll start focusing on how to make your idea spread!
If you haven’t got one yet, don’t worry! We will also talk about how to discover your skills.
It’s all about you: who you are, what you like, and how it is helpful to others.
As Seth Godin says: “If you have a faxing machine you can’t send a fax to yourself, but you will need other people to have a fax machine to send your fax out”.
How is your idea worth spreading? Targeting your audience!
Many people fumble when they hear about having to target an audience and think there is not a specific one, as what they are creating, can be for everyone.
Wrong! Even if it could possibly reach out to a larger target, you always need to shape your target audience. This is 100% necessary to grow your business, your social media reach, your blog or YouTube channel in order to expand, especially nowadays!
Let’s understand how to shape your audience by understanding the main concepts and differences between target audience and actual audience.
Target audience is mainly the type of person you are targeting. So, this is a specific person you want to consume your content, consume your business or your service. This means that your target audience is mainly your “ideal customer”.
An Actual audience are those people who actually do consume your content, so they might not fall into the demographic of your target audience, but you’ve reached out to them by speaking as an expert, capturing their attention!
For example, let’s say you’ve targeted people who travel a lot, but you’ve reached out to people who don’t travel maybe because they are too busy or can’t afford to, but they love to see what you do and where you go anyways.
This mainly means that you’ve chosen a target and that target audience spread out your idea to an actual audience.
This is an example of a target audience mapping through good research:
How do you create a target audience?
The first thing is to question yourself in what makes you unique. That is a huge component in determining your target audience!
Have your friends ever come up to you asking about which tv series you recommend them or if you have any new recipes to handle out because you are a great chef? Or does anyone want marketing advice from you since you are an expert in that field?
These are just some of the questions that will make you understand what you are good at and if you would like to focus on it or not.
Second of all, think about what interests you. Do you like cooking? What kind of cooking? Do you like healthy cooking or fun making child dishes or catering quick recipes for entrepreneurs?
List all the things that interest you and combine identity factors with interests.
Let’s say you are an older caring creative sister that loves to make unique and creative lunches for your younger sister to bring to school. All the kids start wanting to have the same lunch and moms love what you are doing, asking for tips, where you get your ideas, where you bought your bento or lunch box, or even how you make grocery shopping so easy!
Take down all that information and create your target audience!
After you have an idea of your target audience, check out these tools in order to see how wide it is and how much you could possibly earn:
Here’s one of the examples you may find:
Afterwards, dedicate an entire blog or YouTube channel with so many topics to talk about, whether it’s what to buy at the grocery store each week, how to balance what they are eating, creative shapes or what to cook based on their group age since you are making different lunches for someone who is growing up and for sure will eat more and different things!
Grab all this information and become an expert in sharing your content with your target audience and you’ll be surprised by how many people will come up to you for tips and ideas!
So, let’s keep in mind that it’s all about who you want your audience to be and how it can help people, making them want to talk more and more about you, before even thinking about blogging Vs YouTube in 2020!
2. Blogging 101
I’m not even going to start with “If you like writing, blogging is better”.
I believe, if you are considering between blogging vs YouTube, this means you like both because it’s obvious that, if someone is more comfortable in front of a camera rather than expressing themselves through written content or vice versa, well… that says it all.
Maybe you’re concerned if blogging is still worth doing in 2020?
Well, guess what? Blogging is definitely worth doing in 2020! it just has changed the way in doing it, mostly like everything else has on the web!
The first tip to give you here, if you want to start a blog, is to always keep updating yourself on changes every time, by evolving with others in order to not flop into the dead field.
Let’s see some quick real facts to consider blogging over YouTube in 2020:
We can find a total of 150 million blogs on internet and Google, on average, handles over 75,000 queries per second. To not even mention that Google’s search volume is growing from 10% to 15% per year.
Take a look here!
We are talking about a 95.65% share of mobile search traffic worldwide only on Google!
Are you still thinking that blogging is dying?
Blogging is still a thing! In fact, there is a 77% of internet users reading blogs and some subscribe to at least a few!
It’s even crazier to know that most people skip over the Google Ads in order to click organic posts which will bring them to the top of Google’s search engine! Isn’t that Incredible?
So, what has changed in blogging?
Previously, you’d be posting more and more to get a huge amount of traffic in order to get more money, but this kind of blogging is doomed.
There was just so much irrelevant content on Google and, most of it wasn’t even fulfilling people’s queries.
These posts were made on quantity and not quality but, as we said before, your target audience and your content must stand out, making people happy in order to make Google happy!
In fact, Google and Pinterest are now looking for long-form posts that captivate people’s attention.
Now, your goal is to make one really high-quality post on that one topic you want to write about instead of making thousands of random ones.
Another practice that’s dying in blogging is actually “personal blogging on a website”.
About 10 years ago, you would have a personal blog where people would search for you and follow up your live videos, articles, recorded videos where people would just talk about anything relevant to the topic, whether it was about fashion, kids or house chores but this has simply moved from our blogs to our social media!
In fact, through social media, the consumption of content is a lot easier to go through and to remember, since it’s catchier to the eye and no links to click on.
We just have to think that whoever searches on Google, wants to be educated and you will be that someone they will rely on, to get that earning from learning.
So, always make sure the information you are delivering needs to be 100% satisfying and this means to fulfill your audience’s queries, without writing general content or catchy headlines with poor content, but writing a specific answer to that question.
Blogging is not only writing out your knowledge of that topic, but It’s also about SEO best practices to use, helping your article to stand-out and increase your traffic but also promoting your article: content distribution should be a core part of your overall marketing strategy.
After you got that all figured out, let’s check which platforms to choose for your blogging!
There are so many to choose from: free, monthly, or annual rate platforms.
This is up to you. Find the one you feel more comfortable with and see which fits you best. Consider also how much you are willing to invest in your blogging.
Here below, find some of the most commonly used platforms for blogging:
If you take a look around, you can find so many others but, personally, I like these best!
Now, that we know all about blogging, are you wondering how can someone earn money out of it? We will check that later on, so, stick around!
Let’s move on to YouTube and get a clearer view between blogging Vs YouTube!
3. YouTube 101
Let’s start talking about YouTube and its video-sharing platform, offered by Google, with its billions of users!
You heard that right!
YouTube is so successful that there are over 2 billion YouTube users worldwide, could you believe that? With 79% of internet users having a YouTube account and covering 95% of the internet population! How is that possible? It’s in 80 different languages!
Oh yeah, so much traffic that it’s impossible to ignore!
Of course, there is a lot of competition but if we have to consider blogging vs YouTube, there is actually a better chance to be found on YouTube.
Is it too late to start a YouTube channel in 2020?
As we said before: if you know your target audience and you fulfill answers to doubts and questions, you are ready to go!
Using YouTube and concentrating on a particular niche could help you really blow up with subscribers and views, but always having a business model and a strategy to follow.
Take a look at a few tips if you are considering YouTube vs blogging:
· Question if your topic is of any interest
· Find your target audience
· Supply cost: you’ll a good camera, three-point lighting, key light, backlight, fill light and a tripod stand or a simple camera stick holder;
· Your content needs to fulfill what you are choosing to talk about
· Consistency is the key! You can’t just quit otherwise people will lose interest in you!
· Comment under other’s people YouTube video channel! If it gets “likes”, people will definitely click on your account to see what you do and will follow you if you speak as an expert to that audience.
So, don’t just shoot in the dark and start working on good quality content and video and the results will show up with your growth of viewers and incomes.
4. Blogging vs YouTube in 2020
I’ve noticed that many people question how much it will take to do one or the other, and we will see that later. First, let’s dive deeper into the real blogging vs YouTube in 2020 debate and what you must know.
First, you need to understand if your skills are better shown through written content or facing a camera giving visual contact to your audience.
This could be a really good start!
Think of which one you could learn to do quicker: if it’s editing videos or creating a long-form blog with links, external links and all the SEO work there is to it.
This is also what interests you in doing most.
Writing a blog, for sure, will let you dive deeply into a topic with lots of written content, external links to go to and click back to your blog fulfilling many queries of your audience.
I’m not saying YouTube doesn’t, but it’s easier for someone to look for a tip or a point they were focused on with a blog post, rather than a YouTube video.
For sure, people tend to watch more videos than reading an article, but this depends on what they are searching for and how much time they have. If they are cooking or simply too lazy to read, they might search more for videos which leads YouTube to have more traffic.
Having more traffic on YouTube also means it could be easier to find you and get more views, which leads us in earning more money, but it’s also good to remember that if you don’t have a social media to connect your videos or blogs to, it will die in no time!
One good thing about blogging is that you can do that anywhere you like in your comfortable pajamas and all you need is your laptop and a good internet connection. Making a YouTube video will need a little more effort since you will need to find a great location with a good camera, good lights, and, of course, you will always have to be presentable at all times.
Blogging is not about free writing but it’s about targeted keywords in order to rank on Google.
There is a lot of SEO work behind and, for sure, much more time to overview it before publishing. It’s also very difficult to be engaging since it’s a static page with no one seeing you.
YouTube is less time consuming: it’s easier since it’s recorded, you can edit it and make it easy for your audience to watch through. Being engaging is very important because it easily attracts customers.
On the other hand, blogging has a lot of thinking and writing as it needs to be creative but still using SEO keywords and, after you’ve finished, you’ll need to overview it many times before sending it out.
Bloggers who report “strong results” by time invested per post are those who spend more than 6 hours per each article.
Time invested in creating a good YouTube video could take a couple of hours once you get handy with the cutting and editing.
A YouTube benefit is that your videos can go wider at any time, even after years! The more views you get, YouTube will share your video more often and you will be getting more traffic, growing faster than blogging.
Here's a breakdown by activity type to get a quick overview:
For both, you will constantly need to put up more and more videos or blogging posts, with great content, to get more traffic and ranking. Once it picks up, you will actually start seeing all your effort being paid off!
5. Blogging vs YouTube: Which Gives the Best ROI?
Well, I would say that a YouTube channel earns a little more than a blog, but if you have both, your traffic could increase allowing you to earn double!
YouTube pays 10$ every thousand views. As you begin, your first paycheck from YouTube will be sent to you only once you’ve collected $500, but after you earn your first $500, your other income will arrive monthly even if you earned less.
Afterward, you could probably start earning around 50$ a month, but that actually depends on how good your videos are and how many views it’s getting. If you do well, you could be earning even more, but if you get no views and your channel is poor of content, well, you might risk it shutting it down without a penny!
Search and see if your topics and content are relevant and satisfying because that will for sure depend on the income you will be making. Obviously, better content, more views, big money in less time!
Here are some of the top-earning videos in 2020!
Blog posts don’t earn much but if you’re smart and strategical, there are many ways to make money from it thanks to social media and the digital revolution.
Here below you will find a full list of income sources on how you can earn money through your blog:
- Placing Google Ads or other Ad Agency Ad on your blog earning money from Ad clicks. Google Ads don’t make you much, and it could make your blog look less appealing than others. People don’t really click on them a lot, but this is an option you can choose.
- Putting affiliate marketing links on your website to earn money when someone buys a product using that link.
- Sponsorships. Make sure the ones you choose fit in on what you’re sharing!
- Provide coaching or consulting in your field.
- Membership for your website: when someone signs up on your subscription mailing list, you can send them discount offers on your courses or workshops or something special only for your members! Think of what they could be interested in! Many bloggers charge from 20$ to 35$ monthly per member, based also on how big your brand or name is.
- Directing your audience from blogs to your YouTube channel, if you are thinking of having both. This is the best way to get more views on YouTube but also getting them from YouTube to your blog by adding the links below.
- Selling live workshops every month on what your audience could be most interested about. Many bloggers charge from 20$ to 100$ for those who want to take part in it!
- Private recorded lessons into an online course. Something great about making workshops is that they can be recorded and by editing them you can add additional resources like workbooks or pdfs and turn them into an online course. This is also great because it produces a passive income, meaning that, after you’ve edited it, you don’t need to do anything else.
Next, we’ll take a look at some blogging niches that make the most money in 2020!
Trying both platforms simultaneously would be a wise choice since you could promote one with the other and get more traffic, but also fulfill 100% your audience’s education or by completely answering their questions! For sure, it will multiply your income.
6. Starting a Blog and a Youtube Channel
If you incorporate videos and/or audios in your blog posts, this could really give a boost to your blogging!
Today, people want multiple ways to connect with you, follow you, and consume your content on the internet!
Through YouTube channels, people have a way to see and realize instantly that you are a real person and they will be memorizing your face, connecting you as a person to all your blog posts they’ve been reading so far. This will improve your blog by creating a stronger identity.
So, using blogging and YouTube in 2020 is now almost a requirement to be a successful blogger.
If you are just beginning and you don’t actually know how much time it will take you, you could start with blogging. Once you’ve got that part down, start doing a YouTube channel or vice versa.
If you want to start both at the same time, I would strongly recommend gathering all your videos and blog posts a couple of weeks ahead before getting on the web in order for you to really understand how much time it’s taking you to do it and how fast you can create content.
For sure, if you can manage both platforms concurrently, nothing can stop you from earning more money. YouTube and blogging are like the two sides of a coin: you need to have both to yield maximum profits.
7. Social Media: A Must to Expand Your Brand
So, now that we know all about blogging Vs YouTube in 2020, how can you promote your blog posts and/or your YouTube video channel?
You are not just putting all your effort into creating all that content and putting it out there to die, right? You would be a fool!
Well, social media, will be your big bet!
Instagram, YouTube for instance, Facebook, Twitter, LinkedIn and Pinterest are all out there to give us a chance to connect.
Even WhatsApp built a platform to allow small and large businesses to have a proper business profile reaching out to customers, giving support or updates on purchases by creating two types of Apps: The WhatsApp Business App and The WhatsApp business API
Mainly, you must have an Instagram and Facebook account, not only for those who want to follow you because they already know who you are and love what you do, but also for those who will find you through the Instagram or Facebook search engine bar!
For Instagram, you must learn how to create a really good bio to strike your first impression, especially to catch a new audience!
Your Instagram bio will have to contain that one link that will drive your audience into your blog or YouTube video channel or, if you have both, learn how to use some of the best tools to gather in an all-in-one link!
See below how they are promoting their YouTube channel and blog?
That is just what you will need to do!
As we said, we also need to promote on Facebook: It’s one of the top 15 most popular social media networks!
Take a look below, on how this guy, promotes his blog through Facebook!
Now you know it all!
My last suggestion would be to stick to both YouTube and blogging if your time permits.
If you believe it’s not possible, see which skills you have best and, if video editing is one of them, I would personally recommend starting a YouTube channel first in order to build some audience in order to have an early push for your blogging.
Now, sit and start creating your unicorn idea!
If you have any questions, do not hesitate in leaving a comment in this section below!
Good luck unicorn!